Based on the recent national survey conducted by Consumer Reports, over 71% of online shoppers look specifically for alternative party seals of approval as a form of website verification when visiting a website. This survey result isn’t surprising as many online threats and scams have invaded today’s web community.
These seals are a primary consideration on the checklist of many people visiting a web site since it gives them a powerful sense of security. It builds a satisfactory degree of confidence and trusts amongst merchants and consumers. 꽁머니 It permits visitors of a web site to freely disclose private information without any badge of doubt that it could be used unlawfully.
For these reasons, this form of website verification is also more popularly referred to as trust seals, security seals and sometimes verification seals or certificates.
You will find basically three major questions most online visitors have when surfing a website.
First – Is my privacy safe?
Second – Is this website secure?
Third – Has this business been verified?
A number of the leading internet security companies have formulated 3 fundamentally efficient forms of seals to address these 3 basic concerns. These are the Security Seals, Privacy Seals, and Business Identity Seals.
(1) Security Seals address credit card concerns and other related personal information supplied by the visitor. It is the most popular kind of verification. It will come in two types; Server Verification and Site Verification. Server Verification services perform daily scans on the hosting server to check on for server vulnerabilities or attacks (e.g. McAfee Secure and Control Scan). Site Verification services verify the prevailing security of website to ensure people are protected under normal circumstances. Both have the same degree of efficiency in terms of closing rates is concerned.
(2) Privacy Seals address the concern most consumers have when visiting a website. It provides protection by ensuring websites is going to be careful with information disclosed by visitors and give respect to their privacy (e.g. TRUSTe, Trust Guard and Better Business Bureau).
(3) Business Identity Seals address visitors concern as regards to the authenticity of the business. Authenticity is in relation to having a real address, contact number, e-mail address, etc… It gives visitors peace of mind in knowing “you are what you say” (e.g. Better Business Bureau, Validated Site and Trust Guard).
Clearly, third Party Seals grant nothing but only the most effective guarantee of developing confident consumers with a corresponding increase in sales.
Online merchants can have the three forms of Seals depending on the nature of these business and on the type of consumers they serve. However, to have most of these types offers up a higher degree of consumer trust and in addition to conversion rate.