SMS marketing can prove very lucrative. Yet, because of it to be fruitful, you need to respect four basic principles that govern the SMS industry.
1. Market Segmentation
Mobile tools are close to 7.2 billion and they’re multiplying five times faster than we are. A lot of them – if not all- are SMS enabled. Bearing this little little bit of information in mind, every marketer needs to know that unless the audience targeted is segmented, any SMS campaign is condemned to failure. It’s of paramount importance to tell apart your campaign’s texts from spam SMS. All you’ve got to do is integrate your SMS marketing campaign with the wants of one’s clients and carry out different strategies for each and every group.
2. Customer advocacy
The idea of focusing on what is best for the customer is not a new comer to the marketers. In terms of SMS campaigns are worried, the client needs to know that she or he consented to receiving SMS online and was not just picked at random mobile marketing. Because of this, opting-in should be clear and direct to the client. Usually, it involves either employing a short or long code to opt-in or subscribing using a web form. Client consent enables you to trustworthy towards your visitors and enhances their loyalty and responsiveness to your 2-way SMS campaigns.
3. Personalization & timing
Sending texts is not a privilege granted indefinitely. The client must not feel intrusion or disturbance, while receiving a text message. On the contrary, the message needs to be anticipated. The best way to ensure positive reception is to keep up a not-so-overwhelming frequency and make the client feel unique when receiving a message. As an example: “Ben! Tomorrow can be your lucky day! Make the most of the discount coupon for the favourite restaurant before it expires! “.This way, the message is conveyed, you client feels special and you cut the danger of one’s message being labeled as spam.
4. Be pretty!
Like any media-related campaign, your online to SMS message needs to be appealing and simple to remember. The utilization of slang or abbreviations will undermine the value of one’s brand and long or complicated messages may avert the customer even from reading through the whole SMS. URLs aren’t good-looking either, so such cases where they are necessary, it’s strongly recommended to employ a URL shortened. Remember! An email that’s easily retained to the memory, advances the responsiveness and positive reception of another message.