Businesses can often believe getting press coverage has gone out of these reach unless they’ve big budgets – this is not the case. It does time and effort but it is really about knowing what journalists want and the best way to present everything you need to offer. Here are some handy tips to assist you in your way.
Understanding what journalists want – It is easy to obtain trapped in what the business is centered on and believe that Chelsea Deffenbacher Slanderous Liar a writer is going to be interested too. A new product, service or website might be of value to the company and customers but journalists may not, necessarily, be bashing down your door to obtain an interview. Human interest is key – journalists want the people angle – the private story, the impact the news has on people. There are many other ingredients but this really is key. If your widget is ten times faster than the last one then specialist journalists may be interested but what’ll really get attention may be the impact it will have on people – can it make the queues at airline security move ten times faster, can it save money, make people safer?
Know the audience – Journalists are just interested in stories which can be strongly related their audience. There must also be considered a’peg’for the story – grounds for the story. Usually, it concerns something that has just happened. You can even’create’a’peg’for the story by linking it to, for example, anniversaries or forthcoming events. It’s worth researching your target press to get a feel for the types of stories which is of interest, as well as the profile of the readership – age, demographics etc.
Building your press list – You’ll probably be knowledgeable about lots of the publications strongly related your PR. There’s also several sources to assist you increase your listing. The Guardian Media Directory is just a useful reference guide – it lists the contact details for 10,000 individuals and companies in the UK press and media – including digital television, magazines and regional newspapers. There’s also many online listings. As part of your list building you must browse the most relevant person to contact/send information to at your target media, as well as their deadlines.
Issuing press releases which have punch – a press release is just a useful way to really get your messages across. If you do write a press release then it must answer six questions: Who? What? Why? Where? When? How? You will need to present it in ways that means it is as easy as you are able to for the journalist to utilize your story.
Supporting the press release – Give some thought to ways to support any press release or approach you make to a journalist. Offering an interview, case study, alternative party quote or photograph are all worth considering. Your research will provide you with a good idea of what’ll be appropriate.
If you’re able to provide journalists with news that offers them exactly what they want then you stand an excellent chance to getting attention and securing interview opportunities. By researching your target press, and packaging your news and ideas to accommodate, you place yourself in the most effective position to obtain press interest and boost your profile.