Recently Google replaced Google Places with Google+ Local. Among the goals Google had for making the switch was to provide a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in the manner search engines locate you. Through Penguin, Panda, and Venus, Google has put the local into Local search. Among the main goals of the February updates was to greatly help searchers with “more locally relevant predictions.” Among the criteria Google now considers in Search is the interaction between the consumer and the business. Online reviews be seemingly among the main components in the algorithm. This helps it be important that the business has a lot of reviews on a lot of sites.
Reviews are becoming more vital that you the online user, as well. Reviews on sites such as for instance Google+ Local, Yelp.com and Citysearch have become buy google reviews increasingly significant. People trust reviews. A Nielsen study released in 2009 underscored this. It unearthed that 70% of respondents considered online reviews helpful and trustworthy. Only recommendations by friends ranked higher in the survey.
So now the question is, where do you receive reviewed? You will find tens and thousands of places online where someone could review your business. Here are a few factors to think about those that are best:
Syndication- Some reviews are syndicated across the web. Sites that get syndicated often include Citysearch, Insider Pages and Yahoo Local
Simple reviewing – Sites where lots of people already have login ID’s are good places to look for. People are often discouraged to review a website if they’ve to produce a user name and password. Should they already have a login and password, that annoying step is unnecessary. The three sites listed above are good candidates, as well as Google Maps.
Vertical Sites – Vertical sites are focused on a certain industry. They are generally more trusted by search engines, and can be a good source of traffic. Some industries supported by virtual sites include travel (Trip Advisor), restaurants (Open Table), and healthcare (HealthGrades). Obviously you can find others. You can run your own search to locate them.
You will find other factors to consider. Based on your local area and the demographics of your customer base, particular sites may become more useful. Some sites are popular using elements of the country. Some local newspapers may have thriving sites where they are located, but have little impact elsewhere. Some sites interest different users. For instance, Angie’s list appears to urban reviewers who are concerned in regards to the validity of reviews posted on the sites they visit. It’s a good practice to encourage reviews in many sources, as it’s hard to understand which sites will be most used or trusted in the future.
Another thing to take into account is that a few of your web visitors are actually adept at reviewing local businesses. Encourage these users to use their favorite review sites. Customers who are already knowledgeable about a website and have a login ID are more prone to complete a review. Also, some sites have developed trust systems. They allocate more authority to reviewers who utilize the site regularly. Your organization can benefit from an assessment form among a sites trusted reviewers.
How will you get customers to provide an assessment? Well…
1. Inquire further for one. When someone informs you that you did a congrats, thank them for it. Tell them how much you appreciate their business. Then ask nicely if they’d mind writing an on line review.
2. If you have a Facebook page, ask your fans to review your business.
3. Send a note to your email mailing list.
4. Inquire further in a follow-up email. Sending thanks emails is a good practice to have anyway. Including a request for online reviews in a thanks email is a good way to capture an assessment while your great service remains fresh in your web visitors’mind. Allow it to be easy for them by including links to popular review sites that the customer may have a login for already.
5. Provide an incentive. Offering a small token of thanks and entering online reviewers in raffles are two ways to provide incentives. That is frowned upon by some sites, Yelp for one, but are not by others. Yelp is a popular site that’s difficult to manage.
Even though the temptation is always to ask only the happiest customers, it is a most readily useful practice to ask all your web visitors for reviews. You’ll receive more reviews, which will be what you’re after. The reviews that are positive will drown out the negative ones. Most sites will let a business owner respond to a bad review, to help you demonstrate your customer service credentials that way. Finally, there’s less authenticity to sites that have nothing but 5 star reviews. There’s a temptation to post fake reviews that are positive for the business. Many sites have determined methods to detect a phony review. In fact, Yelp will significantly punish a business they suspect of accomplishing this. Form questionable ethics, it is not just a good practice to fake your reviews. Many review readers can sniff out something that’s not authentic.
Beware there are filthy businesses that may purposely post an unflattering review in your business. They will then call you and claim they’ve a proven method to get rid of the bad review. They’ll go to back their claim by saying you won’t have to pay before review is removed. Remember this. The only one who can remove an unflattering review is the main one who posted it. So when they successfully removed it, well, you receive the picture. Successful business people have better things to accomplish than post damaging, phony reviews on the competitors. It is a practice you ought not consider.
Customer reviews are becoming more prevalent than ever. While they become associated with social networking accounts, people will see reviews compiled by their friends and contacts. The strength of online reviews can become even more influential. This is actually the idea behind Google+ Local. Get ready for today by consistently asking for reviews now.