“SMM combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals is likely to be different for each and every business or organization, however most will involve some form of viral marketing to construct idea or brand awareness, increase visibility, and possibly sell something or service. SMM might also include online reputation management. Most online communities don’t welcome traditional direct or hard sell techniques so an effective SMM campaign will demand more finesse to execute properly. SMM campaigns should be targeted to the city you wish to reach with a message that interests them. Some typically common methods for achieving this are with authoritative information, entertainment, humor or controversy.”
– Wikipedia 2007
Social media marketing marketing can be thought of an indirect method of marketing your business. It is a powerful process which utilizes the principles of traditional marketing to programs with social ends that ultimately promotes your organization through social media channels. Social media marketing marketing is the new wave of online marketing and might be looked at an indirect method of marketing. Traditional marketing focuses on immediate sales and gets to the point. This really is who we are, it’s this that we do, this is why you should purchase our product or service, now buy it. The size of traditional sales cycles vary within industries but the target is definitely exactly the same – close that sale.
Social media marketing marketing has exactly the same goal however the means to the conclusion are extremely different. It is generally frowned upon to attempt to do sell your product or service on industry forum sites, for example. Those forums have been in place for the exchange of ideas, knowledge and networking. Most forums have a different advertising section where businesses can purchase advertising. The idea behind participating in forums is to establish yourself as your industry expert. Sharing your knowledge and learning from those in exactly the same industry or your target market results in exposure for you and your business.
In the event that you provide helpful information, make constructive comments and ask appropriate questions, you is likely to be offering value to potential customers and they’ll, eventually, come to find more value from you. Naturally, your ultimate value is in the merchandise or service you are trying to sell. The inherent problem with social media marketing is that it takes a lot of time and effort to achieve the eventual desired result – that being the sale. Many business owners either don’t have the time to devote to something that will not provide immediate desired results (the delayed gratification theory) or they’re resisting using the powerful social media marketing available choices specifically because of its indirect method of sales and enough time it takes to see results.
Social media marketing marketing is truly no diverse from social networking off the internet. Once you attend a trade show or a company event, you’re networking in a social environment with the desired result being to boost your customer base. Companies that sponsor golf outings, company picnics and other social events, often invite employees, customers and potential customers. What do these three sets of people do at these events? They socialize and network. Although some may develop friendships at such events, the primary reason for and ultimate goal of such events is to boost the underside line – meaning the company’s profits.
The Internet offers massive sources for networking through blogs, forums, communities and needless to say the immense number of social networking sites like Facebook, Bebo, Dzone, Gather, Ryze, Squidoo, Tagged, Xing and many, many more. The networking concept is exactly the same; the platforms are exponentially greater and different. The vast number of sites can be overwhelming متابعين, so it’s recommended to target your social networking on sites which are specific to your industry as well as a number of the larger, trusted generic sites like Facebook, Plaxo, Linkedin, etc. I would rather utilize the sites which are more business-oriented like LinkedIn and Plaxo – but that is a personal preference. To me, my Facebook profile has information and photos which are more appropriate for friends and family than business associates, but there are those who don’t agree. Again, that is a matter of personal preference.
For discussion purposes, let’s consider traditional (or direct) marketing to be a one way communication channel and social media marketing to be a two-way communication channel. In traditional marketing, a business might give you a primary mailer, a contact, or you may see an advertisement in a magazine. These kind of marketing campaigns cost the business an entire fortune and don’t always result in large volumes of sales. Now consider participating in two-way conversations on forums, blogs and other social networking sites. You, as a representative of your organization, are engaging in “conversations” with your prospective clients and hopefully providing valuable content (content is King in social media marketing). As time passes, you and your organization will be visible (as you increase your online presence), your reputation and value will increase and with time, your prospective clients will know who you’re, the value in everything you are available and where to get you.
I always like to place myself in one other person’s shoes to understand where they’re coming from. I don’t purchase anything prior to going on the Internet to get everything I can about the merchandise or service I am considering buying. I see the reviews as well as what’s being said about the competitive product or service. This being said, why would I expect anyone else never to do exactly the same? If you think about social media marketing in these terms, its value, albeit a time-consuming process, may be apparent to you.
It is very important to remember that social networks consist of loyal and engaging large audiences. Social media marketing marketing can greatly benefit any business since it compliments your brand (an incredibly important topic in its own right), business and online profile. However, social media marketing takes some time and serious dedication but the best return you’ll receive is likely to be well worth enough time spent.
Whether or not a business owner embraces the value of social media marketing, there is no escaping the fact that the Internet is the new frontier for marketing. Social media marketing has taken on a life of its own and if you have not jumped on the bandwagon, you’re missing the boat. Social media marketing marketing can greatly benefit any business since it compliments your brand, business and online profile.