It’s not surprising that social media marketing has changed into a powerful marketing strategy of its own. Entities which range from international corporations to local businesses all have a presence on multiple social media marketing platforms. The viral nature of social media marketing makes it the quickest solution to promote content and promulgate information. With over 4.2 billion people accessing social media marketing on mobile phones, it’s required for businesses to market valuable and attention grabbing content. 2014 is the season of the mobile wallet – a powerful and advanced direct marketing channel that can help businesses generate new leads, gain more traffic, and increase customer loyalty.
What is Mobile Wallet?
It’s a software where all payment and nonpayment wallet content that can be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons within their mobile wallet and the technology solves the remaining portion of the equation. As customers approach stores, relevant information automatically appears on their phone’s lock screen and provides them with one-swipe usage of the relevant mobile pass. This allows great value and convenience for consumers and helps drive in-store traffic for businesses. Simply put, a mobile wallet allows for private interactions with customers that helps businesses cement their brand presence.
The New Direct Marketing Channel
There is surging demand for businesses to provide wallet solutions that help consumers better organise and access content within their smartphones. Studies show that 94% of loyalty program members want communications from programs they participate in, and 67% would join loyalty programs if they might register instantly. It’s clear that the demand for smartphone wallet solutions is high.
And the mobile wallet is a game changer in the marketing realm. Businesses can cause and deliver personalised and unique content predicated on consumer preferences and spending behaviour. As an example, shoppers who frequently buy a certain model of chocolates may receive notifications of discounts on that brand or even deals on related goods. Even information gathered on social profiles may be used to style tailored messages to consumers – messages that are more relevant, effective, and cause real, measurable action.
The problem in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have usage of a huge data, such as for example number of wallet content put into smartphones, level of transactions occurring, and a great deal more in-depth analytics. These records is valuable and may be used to simply help businesses advance their marketing game plan.
Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they can only be properly used once and are discarded. Even after mobile wallet coupons are redeemed, businesses can update them to display future discounts and clients are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies in just a single campaign.
The Mobile Wallet and Social Media Marketing
To capitalise on the viral top features of social media marketing requires businesses to generate content that is not just attention grabbing but in addition drives users to generally share it using their social networks. Word of mouth is more powerful than one can see right now, which explains why combining mobile wallet with social media marketing is an exceptionally effective marketing tactic which will increase brand visibility. Execution is very important – including timing, relevant messaging, and the right audience.
Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on their social media marketing pages where customers can immediately add mobile wallet content with their devices. As well as use a Facebook Pass to automatically produce a personalised pass, and add straight with their mobile wallet. Clients are then able to generally share it within their social networks, which in today’s day and age, can cause exponential and explosive exposure.
Mobile is the room where businesses need to get authority, especially with the increased reliance on mobile shopping and mobile payments. It’s estimated that over the following 5 years, 50% of smartphone users will pay on their mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social media marketing marketing strategies.
Paul Tomes invites you to offer the mobile wallet a spin and integrate into your social media marketing marketing.
You are able to design your mobile wallet content utilising the PassKit Pass Designer. It’s an intuitive visual web interface, allowing you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your selected social media marketing channels.